Is your social media inconsistent, or are you struggling to create a cohesive brand online? Canva Brand Kit could be the game-changing tool your business has been missing.
In today’s digital world, it can be hard to find your footing online, especially on social media. Managing several accounts can be a real challenge with the overwhelming and everchanging state of the internet. Canva Brand Kit is a user-friendly tool to build your social media posts and help your business stand out in your community.
What is Canva Brand Kit?
If you are unfamiliar, Canva is an easy-to-use graphic design platform that helps individuals and businesses create professional content for social media, marketing, presentations and more.
Canva Brand Kit is a feature that stores your logos, brand colors, fonts and other assets in one place, making it easy to create consistent, on-brand designs every time. You can use Canva Brand Kit for all branding purposes, and we recommend it for anyone struggling with social media content.
Set Up Your Canva Brand Kit
- Navigate to the main menu
- Click Brand on the side bar
- Click the dropdown in that page
- Click create a new Brand Kit
- Name your Brand Kit
- Click create
Now, it’s up to you. Explore the tools in the Brand Kit to upload images of your logo, photos of products/services and more! Add your colors to the kit to save for later, and find fonts that compliment the look and feel of your business. You can also use Brand Voice, which helps Canva AI generate captions and content that match your brand’s tone and style.
Once your Brand Kit is full of your assets, create a new design and click on the Brand Kit to see all of your tools. From here, you can use these tools to build creative, new posts with everything at your fingertips.
Utilize Canva Content Planner
After you create your post, you can use the Canva content planner to schedule your post in advance. You can find the content planner under “apps” or follow these steps below to navigate to the planner.
- Click more on the side bar (3 dots)
- Click Content Planner
You will see a calendar. Here, you can schedule your posts on almost any social media platform. Content Planner allows you to plan ahead and relieve the stress of posting. You can link all of your social media accounts and schedule posts for any platform up to two years in advance. This is a huge advantage since META and other management platforms only allow you to schedule content 29 days in advance. Managing all of your social media platforms from one calendar makes planning content simpler and helps you stay consistent.
The “3 to 5” Rules for Running Social Media:
Utilizing a combination of these rules allows businesses to stay relevant, visible, connected, and up to date. Using research and data about your intended audience and past performance of social media posts is essential to make informed decisions. We recommend following the “3-5” rules when managing your business’ social media to build a foundation for a successful social media strategy.
- Have 3 to 5 unique social media platforms
The platforms you choose to post on should be commonly used amongst people in your target audience. This takes into account age, gender, preferences, etc. Be sure to use a business account on the platform to track analytics and for easier management.
- Post 3 to 5 times per week on each platform
It is important to post frequently, limiting posting to once per day per platform. Posting consistently helps keep your audience engaged and can increase your chances of reaching more people over time.
- Users have to see your content 3 to 5 times before they recognize your business
This is why frequency of posting is so important. The more often you post, the better chance you have of someone coming across your content and becoming familiar with your business.
Benefits of Using Canva Brand Kit:
Canva Brand Kit helps small businesses create professional, consistently branded content without spending hours designing every post. By keeping all of your brand assets in one place, you can focus more on growing your business and less on searching for files.
Some of the biggest benefits include:
- Consistent branding across every social media platform.
- Save time by keeping your logos, colors and fonts in one place.
- Professional-looking content that builds trust and brand recognition.
- Easy content planning with Canva’s Content Planner to schedule posts in advance.
- Simple to use, even if you don’t have graphic design experience.
A strong brand starts with consistency, and Canva Brand Kit makes creating cohesive social media content quick, easy and organized.
At Reimagine Main Street, we’re here to help you build a social media presence that reflects your business and connects with your audience. We help businesses create stronger brands through strategic social media and creative design. If you’re ready to simplify your content creation and build a more consistent online presence, we’re here to help every step of the way.