As more consumers cut the cord and shift to streaming, businesses need to adapt their advertising strategies to stay visible. That’s where OTT (Over-the-Top), CTV (Connected TV), and PPV (Pay-Per-View) advertising come in. These digital ad strategies allow businesses to reach highly engaged audiences through streaming platforms, and the best part? They’re more accessible and cost-effective than ever.
At Reimagine Main Street, we help small businesses navigate and implement OTT & CTV advertising strategies to maximize visibility, target the right audience and drive real results.
What is OTT, CTV & PPV Advertising?
- OTT (Over-the-Top) Advertising – Ads delivered through streaming services like Hulu, YouTube TV and ad-supported Netflix. These ads reach cord-cutters who no longer watch traditional TV.
- CTV (Connected TV) Advertising – A subset of OTT, CTV ads appear specifically on internet-connected TVs and streaming devices like Roku, Amazon Fire Stick and Smart TVs. These resemble traditional TV commercials but allow for precise targeting.
- PPV (Pay-Per-View) Advertising – PPV advertising appears within exclusive pay-to-watch events like live sports, concerts and special programming. It’s an effective way to reach highly engaged, niche audiences.
Why Small Businesses Should Invest in OTT & CTV Ads
Many small businesses assume TV advertising is out of reach, but OTT and CTV advertising level the playing field. Here’s why:
- Reach the Right Audience – Unlike traditional TV ads that air to a broad audience, OTT and CTV allow businesses to target by location, interests, demographics, and viewing habits — meaning your ad is shown to the people most likely to become customers.
- Cost-Effective & Scalable – With flexible budgets, small businesses can start with a modest investment, test campaigns, and scale up as they see results.
- Higher Engagement & Brand Awareness – Streaming content has fewer ad interruptions, meaning viewers are more engaged. Since these ads are unskippable, your brand has a better chance of leaving a lasting impression.
- Trackable & Data-Driven – Unlike traditional TV ads, OTT and CTV campaigns provide detailed analytics, so you can measure performance, track engagement, and optimize in real time.
At Reimagine Main Street, we take the guesswork out of OTT & CTV advertising. Our team helps businesses:
- Identify the Right Platforms – We analyze your audience and recommend the best streaming services and devices for your ads.
- Create High-Quality Ads – Whether you have existing video content or need a fresh creative approach, we help develop engaging video ads that capture attention and drive action.
- Target Your Ideal Customers – We leverage data-driven strategies to deliver your ads to the right audience, ensuring maximum return on investment.
- Track & Optimize Performance – Our team provides real-time analytics and insights, allowing you to adjust campaigns and maximize results.
OTT, CTV and PPV advertising give small businesses the opportunity to reach highly targeted audiences in a cost-effective way. Whether you’re looking to increase brand awareness, generate leads or boost sales, streaming ads can be a game-changer for your marketing strategy.
Let Reimagine Main Street help you launch, manage and optimize your OTT & CTV campaigns to get the best results possible.