Meet Our Leadership Team

Arlea Hoffman

Digital Strategy Director

Arlea is a country girl, lover of laughing, and mother of Ella Bear, who is a girl not a bear. She and her family love the outdoors, hiking, playing sports and animals. She started her career with Observer Publishing Company in 2011. In 2013, she helped launch OPC’s digital agency, Reimagine Main Street. Arlea would love to help your business take advantage of all of the amazing opportunities of online.


Grace Northrop

Digital Marketing Strategist

If you hear singing or laughing, Grace is sure to be nearby. Grace loves her dog Luna and kitty Weston. She can be bribed with pepperoni rolls and frozen Cokes. Grace is an excellent listener and has been with the the Reimagine team since 2013. She enjoys learning about all different types of businesses and  helping them progress on their digital journey.


Melissa Wescott

Digital Strategy Coordinator

Melissa has been a long-time N.E.R.D. (Never Ending Radical Dudette, for those of you who grew up in the 90s), first of the High School Marching Band variety and nowadays in Digital Coordinating. She enjoys trying to herd her 3 cats, Bindy, Ted, and Barney, as well as spending time reading and watching her favorite TV shows. Melissa joined RMS in June of 2015 and loves organizing the agency’s workflow in order to maximize efficiency and make our clients happy!


Coleen Mehlmauer

Senior Digital Designer

Coleen stays busy keeping up with Otis, a rambunctious Jack Russell terrier and her two cats, Yoko and Alice. She also paints in her spare moments; watercolor is the medium of choice at the moment. Coleen began her career with the Observer Publishing Company at The Almanac, a weekly paper in McMurray, as a graphic artist.  She joined the Observer-Reporter digital staff in 2007 and became one of the original staff of Reimagine Main Street when it was launched in 2013.