Meet Our Leadership Team

 

Arlea Hoffman

Digital Strategy Director

Arlea is focused on helping owners and marketers capture the amazing power of online — quite literally reimagining business like never before. Her love for digital marketing started in the early 2000’s when she became fascinated with the possibilities created by coding, including reporting capabilities unmatched by any other existing marketing platform. With the evolution of digital marketing, she continues to provide innovative opportunities to help clients grow. At heart, Arlea is a geeky country girl, lover of laughing, and mother of Ella Bear & Ethan Bear — who are her kids and not really bears! She and her family love the outdoors, hiking, playing sports, animals and currently live in the country outside of Pittsburgh.

Email: arlea@reimaginemainstreet.com

Grace Dalmolin

Digital Marketing Strategist

If you hear singing or laughing, Grace is sure to be nearby. Grace loves her dog Luna and kitty Weston. She can be bribed with pepperoni rolls and frozen Cokes. Grace is an excellent listener and has been with the the Reimagine team since 2013. She enjoys learning about all different types of businesses and  helping them progress on their digital journey.

Email: grace@reimaginemainstreet.com

Cassie Augenstein

Digital Marketing Strategist

As corny as it sounds, Cassie believes there are no strangers, just friends you haven’t met yet. That being said, you’ll find her talking to everyone, dancing anytime, or unicycling anywhere! Yep, you read correctly…riding unicycles is her favorite pastime. She and her husband love to ride trails, perform in shows & parades with their club, and their favorite unicycle activity is ballroom dancing! Cassie also loves to be outside riding anything with one wheel or anything with a motor from quads, to dune buggies, to motorcycles, to tractors. She highly values her family & friend relationships. This girl is totally obsessed with food and can’t wait until the next time snack time. Cassie began her journey with Reimagine Main Street in April of 2016. She is super pumped to meet new people and help their businesses grow!

Email: cassie@reimaginemainstreet.com

Melissa Wescott

Digital Strategy Coordinator

Melissa has been a long-time N.E.R.D. (Never Ending Radical Dudette, for those of you who grew up in the 90s), first of the High School Marching Band variety and nowadays in Digital Coordinating. She enjoys trying to herd her 3 cats, Bindy, Ted, and Barney, as well as spending time reading and watching her favorite TV shows. Melissa joined RMS in June of 2015 and loves organizing the agency’s workflow in order to maximize efficiency and make our clients happy!

Email: melissa@reimaginemainstreet.com

Coleen Mehlmauer

Senior Digital Designer

Coleen stays busy keeping up with Otis, a rambunctious Jack Russell terrier and her two cats, Yoko and Alice. She also paints in her spare moments; watercolor is the medium of choice at the moment. Coleen began her career with the Observer Publishing Company at The Almanac, a weekly paper in McMurray, as a graphic artist.  She joined the Observer-Reporter digital staff in 2007 and became one of the original staff of Reimagine Main Street when it was launched in 2013.

Email: coleen@reimaginemainstreet.com