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Search engine optimization, or SEO, is a collection of tactics that help a website rank in the first few positions of Google search results for terms describing their business. Why would you want to do that? Well, think about your own search habits. How often do you...

Social Media & Business This Week

We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. In this week’s report, we’re looking at the continued growth of video,...

Making Social Media Work for Your Business

Today’s consumers are increasingly using social media and search to establish ‘relationships’ with businesses, research products and ultimately make buying decisions. Businesses that are seeing results are adding resources to their online marketing plans to connect...

Making social media work for hospitality businesses

Keeping up with the constantly evolving world of social media can be daunting. However, a solid digital presence can result in an enormous payoff for hospitality businesses. Mobile apps and services have become increasingly prevalent, and a recent study found that 52%...